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Frequently Asked Questions
What
is your circulation?
Can I
subscribe to Coffee News?
How often do you publish
and where are you distributed?
What's the monthly contest all
about?
How long
has Coffee News been in existence?
How
long have you been publishing in North Central Mass?
Can restaurants advertise
in Coffee News?
How much is an
ad?
Why do you
recommend that the ad run for at least 13 weeks?
How do I pay for the ad?
Do I need to design the ad?
Can I change an ad now and
then?
Q: What is your circulation? back
to top
A: Currently, our total circulation is estimated
to be between 17,000 and 22,000 readers each week.
Q: Can I subscribe to Coffee News? back to top
A: You cannot
currently subscribe to Coffee News. It is a free publication
distributed primarily at restaurants, or any other place where you might have
some time to read while waiting.
Q: How often do you publish and where are
you distributed?
back to top
A:
A new issue is distributed weekly to restaurants, delis, coffeehouses, etc. Its
purpose is to provide POSITIVE, ENJOYABLE reading to those waiting for their
meals (seen by a high number of readers 3 meals a day!) or relaxing with a cup
of coffee. With Coffee News, there is no BAD news — only trivia,
horoscopes, fun facts, local events, and other fun things that draw attention
(like the chance to win $25 cash each month). To see the locations where you
can pick up a copy of Coffee News, visit the Distribution area of this web site.
Q: What's the monthly contest all about?
back to top
A:
Find the very small Coffee News Man that's hidden weekly
in one of our advertisers ads (not the man in the title)
and send your answer with your name, address and phone
number, along with the date of the issue and the location
where you pick up Coffee News. Monthly, we'll draw a
winner from all of the correct entries! The winner will
receive a check for $25 and their names will be published
in the "What's Happening" section of Coffee
News! This has proven to be wildly popular contest each
month, drawing entrants from all over the area! And
the ages of entrants has ranged from 8 to 92 and all
points inbetween.
This
contest is good for our advertisers as well, as it encourages
our readers to look through all of the ads in order
to find the Coffee Guy!
Q: How long has Coffee News been in existence?
back to top
A: Coffee News was originally researched
and founded by Jean Daum in Winnipeg, Canada in 1988.
It has grown to over 100 locations in Canada, more than
170 in 24 of the United States, and has spawned editions
in Canada, USA,
Mexico, Dominican Republic, United Kingdom, Spain, Portugal,
Netherlands, Finland, India, Malaysia, Brazil, New Zealand
and Australia. And at the beginning of 2002, the Coffee
News World Head Office reported that Coffee
News had been cleared to begin publishing in the European
Union. The new
European countries are: France, Italy, Germany, Belgium,
Luxembourg, Switzerland, Austria, Denmark, Norway, Sweden,
Greece, Czech Republic, Hungary, and Ireland. A French edition, Pause Café, is
published in Quebec, with Spanish editions in Mexico,
the U.S. and Spain.
Q: How long have you been publishing in
North Central Mass?
back to top
A:
We have been publishing Coffee News in
North Central Massachusetts since October of 2001when
we began publishing the Leominster edition. The Fitchburg
edition opened in February of 2002. We are planning
to grow into other communities around the area in the
very near future!
Q: Can restaurants advertise in Coffee News?
back to top
A:
As a courtesy to all our restaurant and coffee shop
clients, we offer the protection that no business in
the restaurant industry will be allowed to advertise
in Coffee News. Although most restaurants
would love to have an ad, they are disallowed automatically.
The reason -- a Burger King ad in Coffee News,
for example, would have every McDonald's refusing to
carry Coffee News. No restaurant would
welcome their competitor's efforts to take away their
customers right inside their own premises, so they would
naturally kick them out -- and Coffee News
too.
Q:
How much is an ad? back to top
A: Ads in
Coffee News are less expensive than other print media, so the
small businessperson can easily afford to advertise regularly. So unless another business in your "category" of business is already
advertising in the edition, it is open to you. That's because all ads in
Coffee News are “EXCLUSIVES”, meaning only one kind of an
ad/service can run at a time in each edition, allowing OUR advertisers to
lock out their competition — unlike any other publication in town!
Because
the price varies depending on the length of time you
choose to advertise for, and the number of editions
you choose (there is a discount available for clients
who advertise in multiple area editions) it is best
to contact us to get an accurate price quote and to
discover the flexible payment plans and options. We
accept cash, checks, and all major credit cards via
online processing.
Q: Why do you recommend that the ad run
for at least 13 weeks? back to top A: Your advertising plan should be precisely as long
as your business plan. If you are promoting a concert that will be held on
Wednesday night, then to buy advertising to run the following Thursday would not
be smart. The only thing that might be less smart would be to buy a 13-week
advertising schedule for a business that plans to be around longer than 13
weeks. A good ad is a seed for a fruit tree. Repetition is its water. Weekly
consistency is its sunlight. The longer your seed is allowed to grow in the mind
of the public, the greater and greater your harvests will be. What size harvests
do you want to see?
Q: How do I pay for the ad? back to top
A: We offer you a lot of flexibility in how you
choose to pay for your ad. You may pay for the ad by
cash, money order, or check,
and all major credit cards via online processing.
A minimum of four weeks payment is required in advance.
We will bill you monthly, quarterly or annually if you
choose.
Q: Do I need to design the ad?
back to top
A:
If you already have a camera-ready ad -- GREAT! If
you don't, well then that's great too because we will
work with you to create one. There is small, one time
charge for ad production of $30.
Q: Can I change an ad now and then? back to top
A:
Yes, you can. There is never a charge for ad changes,
which may be phoned, emailed or faxed in.
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